Behavioral design principles - Deepstash

Behavioral design principles

Behavioral design principles

Two key principles for UX development are:

  • Make a process as easy and frictionless as possible.
  • Provide a cue to change a user's behavior, then guide them through the actions.

Other main behavioral design principles:

  • Social proof: Do you use a freelancer with 2 five-star reviews or one that has 55?
  • Satisficing: Users will look past perfection if they can have an easy and quick choice.
  • Ostrich effect: People who don't achieve their outcomes don't want to hear about it.
  • Safe searching: Most people want to click around before committing.

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