Behavioral design principles

Two key principles for UX development are:

• Make a process as easy and frictionless as possible.
• Provide a cue to change a user's behavior, then guide them through the actions.

Other main behavioral design principles:

• Social proof: Do you use a freelancer with 2 five-star reviews or one that has 55?
• Satisficing: Users will look past perfection if they can have an easy and quick choice.
• Ostrich effect: People who don't achieve their outcomes don't want to hear about it.
• Safe searching: Most people want to click around before committing.