For good negotiators, "No" is pure gold.
Why?
That negative provides a great opportunity for you and the other party to clarify what you really want by eliminating what you don't want.
Remember:
"No" is a safe choice that maintains the status quo; it provides a temporary oasis of control.
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Similar ideas to Beware "yes", master "no"
Most people are afraid to say no. Maybe you don’t want to let people down. Maybe you are uncomfortable with the word no. Doesn’t matter, really. What matters is this: If you keep saying yes, you’re living someone else’s life.
Think about it. Deep down, we all know that it’...
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