Chunking simply means dividing one string of information into several.
Can you remember 1117200112241999 just by looking at it once? Most people can't; but we can remember 2 dates in a row: 11/17/2001 and 12/24/1999.
By creating 2 chunks of differently formatted information, memorizing a string of seemingly random numbers becomes easy.
If you now put these dates into context, it’ll be even easier: if for example 11/17/2001 was your friend’s 11th birthday and the second date was Christmas 1999.
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