Law 42: Strike the shepherd to scatter the sheep. Isolate the leader.
Law 43: Win both hearts and minds. Appeal to both feelings and logic.
Law 44: Unbalance and confuse with the mirror effect (mask reality with illusion).
Law 45: Introduce change gradually. Drastic reforms bring resistance.
Law 46: Don’t seem too perfect or you’ll invite jealousy.
Law 47: Don’t push too far in victory. Know when to stop.
Law 48: Be formless and unpredictable.
MORE IDEAS ON THIS
“The truth is generally seen, rarely heard.”
HOW TO CREATE A CULT IN FIVE EASY STEPS
Step 1: Keep It Vague; Keep It Simple.
Step 2: Emphasize the Visual and the Sensual over the Intellectual.
Step 3: Borrow the Forms of Organized Religion to Structure the Group.
Step 4: Disguise Your Source of Income.
Step 5: S...
One should not be too straightforward. Go and see the forest. The straight trees are cut down, the crooked ones are left standing.
The Vulture. Of all the creatures in the jungle, he has it the easiest. The hard work of others becomes his work; their failure to survive becomes his nourishment. Keep an eye on the Vulture—while you are hard at work, he is circling above.
Do not fight him, join him.
Life is short, and life is not life without knowledge. It is therefore an excellent device to acquire knowledge from everybody.
A Viper crushed beneath your foot but left alive, will rear up and bite you with a double dose of venom. An enemy that is left around is like a half-dead viper that you nurse back to health. Time makes the venom grow stronger.
When you are as small and obscure as David was, you must find a Goliath to attack. The larger the target, the more attention you gain. The bolder the attack, the more you stand out from the crowd, and the more admiration you earn. Society is full of those who think daring thoughts but lack the gu...
“Nothing is more costly than something given free of charge.”
MAN: Kick him—he’ll forgive you.
Flatter him—he may or may not see through you. But ignore him and he’ll hate you.
“Fools say that they learn by experience. I prefer to profit by other's experience.”
Only create associations with positive affinities.
Make this a rule of life and you will benefit more than from all the therapy in the world.
He who asks fortune-tellers the future unwittingly forfeits an inner intimation of coming events that is a thousand times more exact than anything they may say.
keep yourself free of commitments and obligations—they are the device of another to get you into his power
“Powerful people impress and intimidate by saying less. The more you say, the more likely you are to say something foolish.”
Necessity is what impels men to take action, and once the necessity is gone, only rot and decay are left.
I had no need to be a mathematician because I could always hire one.
When you meet a swordsman, draw your sword: Do not recite poetry to one who is not a poet.
Admiration is happy self-surrender; envy is unhappy selfassertion.
The Hawk. Patiently and silently it circles the sky, high above, all-seeing with its powerful eyes. Those below have no awareness that they are being tracked. Suddenly, when the moment arrives, the hawk swoops down with a speed that cannot be de fended against; before its prey knows what has happ...
Good luck is more dangerous than bad luck. Bad luck teaches valuable lessons about patience, timing, and the need to be prepared for the worst; good luck deludes you into the opposite lesson, making you think your brillliance will carry you through. Your fortune will inevitably turn, and when it ...
Everything in the world depends on absence and presence. A strong presence will draw power and attention to you—you shine more brightly than those around you. But a point is inevitably reached where too much presence creates the opposite effect: The more you are seen and heard from, the more your...
A Flock of Fatted Sheep. Do not waste precious time trying to steal a sheep or two; do not risk life and limb by setting upon the dogs that guard the flock. Aim at the shepherd. Lure him away and the dogs will follow. Strike him down and the flock will scatter—you can pick them off one by one.
You must learn to grab a sword not by its blade, which would cut you, but by the handle, which allows you to defend yourself. The wise man profits more from his enemies, than a fool from his friends.
When I have laid bait for deer, I don’t shoot at the first doe that comes to sniff, but wait until the whole herd has gathered round.
Undutiful words of a subject do often take deeper root than the memory of ill deeds.... The late Earl of Essex told Queen Elizabeth that her conditions were as crooked as her carcass; but it cost him his head, which his insurrection had not cost him but for that speech...
It is better to be feared than loved. Fear you can control; love, never.
When you want to court a woman, court her sister first. Stay aloof and people will come to you.
Pick up a bee from kindness, and learn the limitations of kindness.
In the beginning, you must work to establish a reputation for one outstanding quality, whether generosity or honesty or cunning. This quality sets you apart and gets other people to talk about you. You then make your reputation known to as many people as possible (subtly, though; take care to bui...
Law 1: Never outshine the master.
Law 2: Don't overtrust your friends. Use your enemies.
Law 3: Mask your intentions.
Law 4: Always say less than necessary.
"A good idea should be like a girl's skirt; long enough to cover the subject and short enough to create interest."
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