One - Do Your Research
Understanding what the market looks like?
- Is someone else already doing this?
- What can you bring to the table?
- How is it different?
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Progress can take one of two forms:
- Going from 1 to n: horizontal or extensive progress means copying things that work -. Horizontal progress is easy to imagine because we already know what it looks like.
- Going from 0 to 1: Ve...
Why do market research?
Market research allows you to meet your buyer where they are, & understand your buyer's problems, pain points, & desired solutions. You can then market your service to appeal to them.
Market research also provides insight into :
- Where your target audience & current customers cond...
It’s not (totally) your fault
Rejection is personal, and it’s easy to start questioning your self-worth when someone makes it clear they don’t like you.
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