Fashion designers and jean makers also love indigo dye because unlike cheaply produced chemical dyes, this natural plant dye gets better with age. Instead of fading out to a tired, worn-out look, indigo’s organic qualities mean that it ages like leather.
Kojima, a town in Okayama, is home to Jeans Street, a street dedicated entirely to what else --jeans! Its road is dyed in indigo and lined with red and white selvedge lines-- tribute to kojima's iconic indigo-dyed denim and the more than 30 jeans shops some of which are highly regarded brands in the world and loved by celebrities like Beyonce.
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Jack of all people-related trades, master of none. Majored in Psychology, Customer Service Assoc for a few Years, HR Officer for 4, Manager and ESL Teacher for over 11 yrs now, an artist since birth.
With Tatcha's newly released product that uses Japanese Indigo as its main ingredient, other skincare brands will definitely follow suit.
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