The Japanese Indigo As A AS A Denim Dye That Dye That Fortifies

Fashion designers and jean makers also love indigo dye because unlike cheaply produced chemical dyes, this natural plant dye gets better with age. Instead of fading out to a tired, worn-out look, indigo’s organic qualities mean that it ages like leather.

Kojima, a town in Okayama, is home to Jeans Street, a street dedicated entirely to what else --jeans! Its road is dyed in indigo and lined with red and white selvedge lines-- tribute to kojima's iconic indigo-dyed denim and the more than 30 jeans shops some of which are highly regarded brands in the world and loved by celebrities like Beyonce.