Marginal benefit and marginal cost are two measures of how the cost or value of a product changes.

• The marginal benefit is a measurement from the consumer side. It is the maximum amount of money a consumer is willing to pay for an additional good or ...

But nothing is worth losing your enthusiasm. Nothing. Whatever excites you, do it. Whatever drains you, stop doing it. You have to pay close attention to that compass, even in the little day -to -day decisions.

With value being in the eyes (and experience) of the consumer, the price they are asked to pay must be (much) lower. The entrepreneur’s job is to figure out at what price their product is attractive, and then choose a cost structure that allows for profit. In other words, the price is a