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Memetics is the study of memes, cultural units of information that replicate, comparable with Darwinian evolution.
In memetic theory (Richard Dawkins) it’s not well understood why memes spread, it’s somewhat of a mystery.
Mimetic theory is how and why memes and desires spread.
What are the origins of our desires, and how do they transfer to other people. Desire is a social phenomenon, and it’s highly contagious; it’s not something we generate ourselves.
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You can manipulate people via mimetic desire (marketing, political campaigns, etc.)
Both age and demographics play a role in mimesis
The mimetic theory of desire originated with French polymath René Girard
Mimetic desire is not inherently a negative thing. It can work positively in forming a sense of community (people with a shared desire).
How to measure mimesis in the markets?
It’s about developing a certain kind of disposition for patience, sober waiting, and recognizing your emotions. In early 2020, Luke got caught up in the mimesis of the markets in the dark days of the COVID-19 pandemic
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