Memetics is the study of memes, cultural units of information that replicate, comparable with Darwinian evolution.
In memetic theory (Richard Dawkins) it’s not well understood why memes spread, it’s somewhat of a mystery.
Mimetic theory is how and why memes and desires spread.
What are the origins of our desires, and how do they transfer to other people. Desire is a social phenomenon, and it’s highly contagious; it’s not something we generate ourselves.
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