#796 Why Memes Rule The World w/ Luke Burgis - Deepstash

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#796 Why Memes Rule The World w/ Luke Burgis

#796 Why Memes Rule The World w/ Luke Burgis

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Memetic Theory Versus Mimetic Theory

Memetics is the study of memes, cultural units of information that replicate, comparable with Darwinian evolution.

In memetic theory (Richard Dawkins) it’s not well understood why memes spread, it’s somewhat of a mystery.

Mimetic theory is how and why memes and desires spread.


Desire Is Contagious

The mimetic theory of desire originated with French polymath René Girard

Desire is hardwired into human nature, and it’s been around forever. We can never extinguish mimetic desire from life. It’s part of how we’ve always been.

Most people believe that desires are 100% internal, but ...

Impact on the Financial Markets

How to measure mimesis in the markets?

  • Digital on-chain transactions are transparent, there is more visibility compared to the stock market
  • It’s possible to measure mimetic sentiment in the market; maybe not equivalent to a sharp ratio, but Luke believes it’s worth trying.
  • ...

Mimetic desire is not inherently a negative thing. It can work positively in forming a sense of community (people with a shared desire).

Luke is a Catholic, and he acknowledges the power of mimetic desire in informing the community and the church. Italian immigration to the United States – ...

  • Radical honesty, self-reflection, and introspection – it’s more challenging to discover our mimetic behavior than to see it externally in other people
  • Thinking about people that are influencing your decision-making
  • Luke learned to identify certain signals; people who influenc...

It’s about developing a certain kind of disposition for patience, sober waiting, and recognizing your emotions. In early 2020, Luke got caught up in the mimesis of the markets in the dark days of the COVID-19 pandemic

He thought it was a good idea to try and day trade the markets, in/out of...


If you are ever caught in a riptide in an ocean, the worst possible thing that you can do is to try to resist and swim against it.

You can manipulate people via mimetic desire (marketing, political campaigns, etc.)

One way to weaponize mimetic desire is to forge identity among people by creating a powerful scapegoat, some enemy on the other side that makes people cohere and band together with a shared hatred for some s...

Both age and demographics play a role in mimesis

  • Teenagers are famously mimetic
  • As people get older they are less mimetically driven because they know themselves better
  • Highly agreeable people tend to be more mimetic people. Part of that is due to their personalities, b...


People who have the power to generate mimetic desire are lead indicators of cultural trajectory

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