- Thought suppression: when you consciously attempt not to think about something. It can have some benefits in the short term, but it takes a lot more effort than other strategies and it will make your desire even stronger in the long-run.
- Resisting temptations: it when you’re actively inhibiting your urge to act on them. Because it’s one of the most effortful strategies, it’s likely to fail when applied over a longer period of time.
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