We’ve been seeing motion everywhere: flickering typography swooshes that mutate until it comes together to form the name of a brand that wants to reflect its dynamism; squishy shapes wiggle and buoyant logos bob to hint at a devil-may-care, cheerful personality.
In 2022, motion cannot be an afterthought. Instead, it will become the centrepiece of a project, a lens through which designers start viewing the infinite possibilities of crafting a brand story that is far more dynamic than static images designed to warp and move.
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