The power of positive endorsement
Positive public reviews and ratings persuade us that a company or their product is trustworthy. Endorsements from specialists such as doctors or dentists also encourage consumers to choose a recommended product rather than one with no professional testimonial, even if the products are otherwise comparable.
It’s interesting to note that we don’t tend to seek safety in any kind of numbers. When we see ourselves as similar to those around us, we are more likely to view their behavior as correct, and therefore adopt it as our own.
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