The power of positive endorsement - Deepstash
Top 7 books for Product Managers

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Conducting market research

Analyzing data to make informed decisions

Developing a product roadmap

Top 7 books for Product Managers

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The power of positive endorsement

Positive public reviews and ratings persuade us that a company or their product is trustworthy. Endorsements from specialists such as doctors or dentists also encourage consumers to choose a recommended product rather than one with no professional testimonial, even if the products are otherwise comparable.

It’s interesting to note that we don’t tend to seek safety in any kind of numbers. When we see ourselves as similar to those around us, we are more likely to view their behavior as correct, and therefore adopt it as our own.

15

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The dangers of relying on social proof

  • Herd mentality can prevent us from practicing critical thinking and exploring new, innovative ideas.
  • Even if an opinion is held by a large group of people, this does not necessarily make it correct.
  • Following the crowd can lead people to mak...

16

81 reads

How to wisely use social proof

  • Be mindful of influencers. Successful influencers are incredibly persuasive. When you see a product or argument being advertised, be aware of the underlying mechanism of influence at play.
  • Interrogate your own beliefs. It can feel easier and quicker ...

16

78 reads

Social proof

Social proof

First coined by Robert Cialdini in 1984, social proof is also known as informational social influence. In his book Influence: Science and Practice, he discusses social proof as one of the influential psychological principles that persuade us to behave in certain ways.

15

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mrfrost

I control my emotions, not the other way around.

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The projection of positive traits

It takes us a while to see a person that we are attracted to for who they may be. This kind of projection is easy to maintain but only up until the event when we become the victim of another's callousness.

Meanwhile, there are people who have this innate desire to be the one to ref...

1. Understand the importance of embracing feedback

1. Understand the importance of embracing feedback

Feedback can come in different ways and forms and are mostly tied to your customer's experience of your product or service. Their personality also plays an important role in how the feedback is given.

Feedback should only make us see how we can make the most of an already thriving...

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