The brain is in pursuit of happiness, and because it is much more preoccupied with the future than the present, it sees happiness as an assurance of a future with pleasures, that must be cramped into the span of a few years.
And the “brainy” economy is a remarkable vicious circle that need to fabricate more and more pleasures or otherwise it will collapse: it must provide a constant stimulation for the ears, eyes, and nerve ends through neverending streams of noise and visual distractions. These streams of stimulants are created to produce even more cravings, and these cravings drive us to do that has nothing interesting for us, apart from the money it pays (which we use to get more stuff in an attempt to persuade us that happiness lies just around the corner if we will buy one more thing.)
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Understanding the concept of the self
The importance of living in the present moment
The illusion of control
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