Six Design Lessons from the Success of Wordle: Make Stuff On The Open Web

Anyone can play Wordle, in any browser. You don’t need to create an account or log in. You don’t need an app store. Wardle avoided every single digital walled garden, and instead went with the most wide-open field available: The web.

People are especially enthusiastic about things they can share without having to go through an App Store, or without being bogged down by having lots of their data captured during the experience.