Six Lessons From the Success of Wordle - Deepstash
Six Lessons From the Success of Wordle

Six Lessons From the Success of Wordle

onezero.medium.com

4

1

Keep reading for FREE

The Word About Wordle

The Word About Wordle

Brooklyn-based software developer Josh Wardle created it last year as a gift for his partner, who was obsessed with word games like the New York Times’ “Spelling Bee”. Wardle put the game up for free online in October, and it quickly went all hockey-stick. There were 90 people people playing it in November, 300,000 by early January, and only a few weeks later, about 2 million a week. One survey estimates that 14% of American adults are playing Wordle.

14

224 reads

Six Design Lessons from the Success of Wordle: No Need To Reinvent The Wheel

Six Design Lessons from the Success of Wordle: No Need To Reinvent The Wheel

Most successful ideas do not arrive out of nowhere; they’re extensions or riffs on existing ones.

This is particularly true with games, where tinkering with an existing form of play can create something that’s i) delightfully new while ii) also being familiar. That combo of “new” yet “familiar” is pure gold. Do something too derivative and people yawn; do something too novel and they’re baffled. The path to wild success is hitting that midpoint.

16

81 reads

Six Design Lessons from the Success of Wordle: Making Something As a Gift is a Powerful Motivation

Six Design Lessons from the Success of Wordle: Making Something As a Gift is a Powerful Motivation

Living as we do in a capitalist society, it’s easy to assume the only reason people would engage in creative labour is for profit. But the world of culture doesn’t work that way. It’s always been full of creators who are

  1. astonishingly productive and
  2. propelled by desires other than money.

The sheer uncommerciality of the venture is weirdly refreshing. It stands in total contrast to the just-add-water hucksterism of today’s influencers and tech firms, who are constantly trying to shove sponsorships into their work or shake their audience upside down to see what loose change rattles out.

13

76 reads

Six Design Lessons from the Success of Wordle: Make Things For An Audience of One

Six Design Lessons from the Success of Wordle: Make Things For An Audience of One

When we’re creating things, it’s normal to start worrying about how our audience will react. All those different people, with different aesthetics! Some of them are gonna love this part of what you’re doing, but hate this other part. Worrying about this can lead you into a rathole of self-censorship, where you try to satisfy everyone and wind up satisfying no one.

Wardle was making his game for just one person. When you’re in a mental dialogue with a single person, your creative decisions are sharpened.

13

48 reads

Six Design Lessons from the Success of Wordle: Observe What Your Fans Are Doing

It’s frequently very valuable to pay attention how your audience is interacting with your work. They see things you don’t, and come up with ideas you can’t. In the early days of Twitter, it was clever users who invented the retweet and the at-reply. To their credit, Twitter’s engineers spotted the behavior and adopted them as native features, and they helped catalyze Twitter’s explosive growth.

14

41 reads

Six Design Lessons from the Success of Wordle: Make Stuff On The Open Web

Six Design Lessons from the Success of Wordle: Make Stuff On The Open Web

Anyone can play Wordle, in any browser. You don’t need to create an account or log in. You don’t need an app store. Wardle avoided every single digital walled garden, and instead went with the most wide-open field available: The web.

People are especially enthusiastic about things they can share without having to go through an App Store, or without being bogged down by having lots of their data captured during the experience.

13

44 reads

Six Design Lessons from the Success of Wordle: Don't Engineer For Addiction

Six Design Lessons from the Success of Wordle: Don't Engineer For Addiction

Wordle offers up only one new word everyday. That’s it. Once you’ve solved the day’s word, you…stop playing. You go do other stuff, like your job or hanging out with your loved ones. Sure, you might hanker to play more Wordle, but you can’t. You gotta wait until tomorrow.

Unlike nearly all social media (and most video games), Wordle is not trying to get you narcotically addicted to reopening the app again and again, all day long, in an eye-glazed trance.

13

88 reads

CURATED BY

noe_vhh

"It is health that is real wealth and not pieces of gold and silver." - Gandhi

Made me play the game! It's online on the web and free to play!

Ready for the next level?

Read Like a Pro

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

Stars

5,740 Reviews

App Store

4.7

Stars

72,690 Reviews

Google Play

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

FAQ

Claim Your Limited Offer

Get Deepstash Pro

BLACK FRIDAY

75% OFF | 1-Year Pro Subscription

Claim Offer