Six Design Lessons from the Success of Wordle: Don't Engineer For Addiction - Deepstash

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Six Design Lessons from the Success of Wordle: Don't Engineer For Addiction

Six Design Lessons from the Success of Wordle: Don't Engineer For Addiction

Wordle offers up only one new word everyday. That’s it. Once you’ve solved the day’s word, you…stop playing. You go do other stuff, like your job or hanging out with your loved ones. Sure, you might hanker to play more Wordle, but you can’t. You gotta wait until tomorrow.

Unlike nearly all social media (and most video games), Wordle is not trying to get you narcotically addicted to reopening the app again and again, all day long, in an eye-glazed trance.

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Anyone can play Wordle, in any browser. You don’t need to create an account or log in. You don’t need an app store. Wardle avoided every single digital walled garden, and instead went with the most wide-open field available: The web.

Most successful ideas do not arrive out of nowhere; they’re extensions or riffs on existing ones.

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Like the rest of the world, I have been playing wordle for a few days, it has been growing on me. It made me curious as to why it's such a hit. Turns out it's a combination of multiple things.

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