Why the Arch Deluxe failed
According to economist John List, the focus groups that teed up McDonald's decision to spend a fortune on launching the burger were flawed. The people who participated were McDonald's diehards and not representative of customers at large.
Instead, the company should have vetted whether the burger would actually be popular with their adult demographic on a smaller scale.
The launch of the Arch Deluxe is a good example of scaling. Scaling is the process of rolling out something on a large scale.
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... or the 80/20 principle was coined in the early 1900s by Vilfredo Pareto, an Italian economist. He observed that the pea pods in his garden were producing peas at this rate. 20 percent of the pea pods produced 80 percent of the peas. This output was then observed by him on a larger sc...
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