Why the Arch Deluxe failed
According to economist John List, the focus groups that teed up McDonald's decision to spend a fortune on launching the burger were flawed. The people who participated were McDonald's diehards and not representative of customers at large.
Instead, the company should have vetted whether the burger would actually be popular with their adult demographic on a smaller scale.
The launch of the Arch Deluxe is a good example of scaling. Scaling is the process of rolling out something on a large scale.
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