Our audiences a human one, and humans want to connect. Personal stories can make the complex more tangible, spark associations, and offer entry into things that might otherwise leave one cold.
'The cat sat on a mat' is not a story. 'The cat sat on the dog's mat' is a story. - John le Carre.
4
69 reads
CURATED FROM
IDEAS CURATED BY
The idea is part of this collection:
Learn more about books with this collection
How to build trust and respect with team members
How to communicate effectively
How to motivate and inspire others
Related collections
Similar ideas to Our Work Doesn't Speak For Itself
Because work doesn't speak for itself.
WORDS MATTER- People want to know who made it, why it was made, where it came from, and why we need this.
A good story behind an ordinary product ...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates