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What is rewarded is repeated. What is punished is avoided.
If a behavior can get us approval, respect, and praise, we find it attractive.
Join a culture where your desired behavior is the normal behavior. New habits seem achievable when you see others doing the same every day.
When changing your habits means challenging the tribe, change is unattractive. When changing your habits means fitting in with the tribe, change is very attractive .
The more you ritualize the beginning of a process, the more likely it becomes that you can slip into the state of deep focus that is required to do great things
Temptation bundling is one way to make your habits more attractive. The strategy is to pair an action you want to do with an action you need to do.
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