How to position your business for the future
- Educate yourself. Figure out how you want to ultimately position your brand as a Web 3 player so that you don't have to play catch up. Set up Google Alerts and track "Web3" as a keyword.
- Study the pioneers. Brands like Nike, Adidas, Pepsi, Zara, Snoop Dogg have already started making their Web3 and metaverse bets. What can you learn from them?
- Start small. You will need exposure to decentralised finance, or DeFi, to stay relevant and send and receive payments in Web3. Start small by setting up your wallet and purchasing a Web3 domain.
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