Emotionally based decisions

Have you ever brought a well-constructed argument, convinced that your logic will sway the other party? Except that the other party refused to budge. 

According to the latest finding in neuroscience, what we believe are logical decisions are based on emotion.

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Decisions are largely emotional, not logical: the neuroscience behind decision-making

Decisions are largely emotional, not logical: the neuroscience behind decision-making

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