Information and decision making
The fact that we live in an age of information should allow us to make super-informed, data-driven decisions all the time.
But the widespread availability of information does not mean that we actually use it even if we have it: decades of research in psychology and behavioral science found that people readily make data-poor snap judgments in a variety of instances (when forming impressions, when shopping, when evaluating, even when voting).
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You make decisions quicker and based on less information than you think
theconversation.com
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