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The fact that we live in an age of information should allow us to make super-informed, data-driven decisions all the time.
But the widespread availability of information does not mean that we actually use it even if we have it: decades of research in psychology and behavioral science found that people readily make data-poor snap judgments in a variety of instances (when forming impressions, when shopping, when evaluating, even when voting).
Misunderstanding how much information we actually use to make our judgments has important implications beyond making good or bad decisions.
An example could be our tendency to rely on stereotypes when judging other people: we may believe we'll consider information from all the angles, but in fact, we are more likely to consider very little information and let stereotypes creep in.
SIMILAR ARTICLES & IDEAS:
A common occurrence of heuristics in which we use an initial starting point as an anchor that is then adjusted to yield a final estimate or value.
Example: estimating the value of an o...
People who are told that the risk of something bad happening is lower than they expected, tend to adjust their predictions to match the new information. But they ignore the new information when the risk is higher.
Part of this overly optimistic outlook stems from our natural tendency to believe that bad things happen to other people, but not to us.
Sometimes we make poor comparisons or the compared items are not representative or equal.
We often decide based on rapid comparisons without really thinking about our options. In order to avoid bad decisions, relying on logic and thoughtful examination of the options can sometimes be more important than relying on your immediate "gut reaction."
Mathematics dictates that you should take 37% of the time or options you have to simply look and after that, you should commit to the first option that is better than everything you’ve ...
The 2 systems of the brain that wok during decision making:
At times, these systems are at odds with each other, but research shows it's always best to trust an algorithm than your own gut.
There are a few biases they don't address:
Business leaders often make important decisions that defy any logical analysis. This process may be termed as a gut instinct, a hunch, or an inner voice.
Our emotions and feelings may b...
Our gut instinct or intuition can come in many forms, like detecting patterns in places where other people only see randomness or having a sudden flash of brilliance which goes against the grain but feels right.
Gathering enough data to make a rational decision also takes up a lot of time, and in today's fast-paced world, by the time one procures all data, the decision becomes antiquated.
Our subconsious mind continuously processes information, even when we sleep, which our conscious mind finally learns or infers, lighting a bulb inside us.
We know the gut feeling is true because our 'right brain'(intuition and emotion-based) already knew the revelation that our left brain (logic and consciousness-based) now has come to know.