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How to Help Customers Succeed

How to Help Customers Succeed

Art by: Keith Lowe

Hungry people are not happy people. I learned this more than 25 years ago while waiting tables in a Mexican restaurant.

The customer might not always be right, but helping them succeed means actually caring about the value you can provide. After all, they trust you with their money, loyalty and business. The least we can do is treat them right. 

Being Human Rules started as random thoughts while advising customer success teams in different startups. Experience has shown these to be guiding principles that get results. Let's take a look at them now.

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Had a conversation with a Food Brand last week with a clear challenge in customer service experience. They get complaints from customers every week. After so much probing I found out they have no customer experience design and customer journey map since their formation in 2014. Sharing this article was influenced by that conversation.

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