Mike Mintz
’s Ideas
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This children's book started as just a story/poem I told my 3-year old every night for 1-year on our bedtime walks during the Pandemic. We now want to find an artist to work with and publish it. Here's the story that came from trying to teach my kid about racism, while learning how easily bad ideas can spread.
Customers are human beings. When we make every effort to give them the most value we can success is sure to follow.
When we think beyond impossibilities we create new realities.
As human beings we are influenced by thousands of messages per day. Brands want our attention, purchase and loyalty. So what's the best way to get it? Appeal to our human emotions. Let's explore whether positive or negative messaging works better, and why all brands must focus not so much on WHAT they say but HOW they say it.
