Countless research over decades shows that people want to work for organisations with values in line with their own.

However, the conditions the Great Resignation has created, such as an overabundance of positions for workers to pick from, better perks and higher salaries, have given some people the chance to select companies that align with their values.

The difference is that workers have greater leverage. However, the trend that favours the workers could be short-term. Workers' options may dry up. If employees feel they don't have alternatives, they are less likely to change jobs.

In the past two years, the combination of the pandemic, racial injustice and political polarisation has created a widespread sense that people expect businesses to lead in values.

Workers are leaving their jobs because of workplace culture. This trend is changing ho...