The real promise: NFTs as the basis for a multifaceted digital consumer connection
- NFT is not exclusively for collectables or creating digital assets for virtual avatars. Looking forward, NFTs could be the central digital touchpoint between brands and their consumers that is controlled by the brand itself.
- The underlying technology of NFTs could identify a unique experience or physical-world object, for example, the fact that you attended an event.
- NFTs could allow us to showcase our non-digital lives in our digital spaces more expansively.
- The blockchain-based tokens of authenticity could revolutionise secondary markets for physical items.
6
35 reads
CURATED FROM
IDEAS CURATED BY
The idea is part of this collection:
Learn more about marketingandsales with this collection
How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
Related collections
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates