The real promise: NFTs as the basis for a multifaceted digital consumer connection
- NFT is not exclusively for collectables or creating digital assets for virtual avatars. Looking forward, NFTs could be the central digital touchpoint between brands and their consumers that is controlled by the brand itself.
- The underlying technology of NFTs could identify a unique experience or physical-world object, for example, the fact that you attended an event.
- NFTs could allow us to showcase our non-digital lives in our digital spaces more expansively.
- The blockchain-based tokens of authenticity could revolutionise secondary markets for physical items.
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