The Reason For Third Party Cookie Removal - Deepstash
The Reason For Third Party Cookie Removal

The Reason For Third Party Cookie Removal

So why is Google removing valuable third-party cookies and wreaking havoc on the marketing world? The answer comes down to concerns about data privacy. Google and other ad tech entities are under scrutiny for their data practices, and those practices began to be regulated with the passage of the GDPR by the European Union a few years ago.

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