Challenges of Third-Party Cookie Removal - Deepstash
Challenges of Third-Party Cookie Removal

Challenges of Third-Party Cookie Removal

Many of the proposed solutions rely on a pixel placed on websites that collect users' data (such as email addresses) when they subscribe or login to an advertiser's or publisher's site.

Although the changes are beneficial for protecting users' data privacy, they pose some challenges for advertisers and marketers, specifically in the following three areas.

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