Challenge: Prospecting - Deepstash
Challenge: Prospecting

Challenge: Prospecting

Publishers and advertisers can use their own first-party data or rely on identity-mapping solutions to target prospects based on categories.

Google also proposed its Federated Learning of Cohorts (FLoC) solution, which would allow user consumption information to be gathered with consent, PII would be scrubbed, and the information would be placed in a bucket of users with similar attributes who could then be served relevant ads.

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