Challenge: Retargeting And Frequency - Deepstash

Challenge: Retargeting And Frequency

A lack of confidence exists around whether new targeting solutions will foster adequate retargeting and frequency capabilities.

If technology cannot target individual users, then how can ads truly be relevant to consumers and appear to them at the appropriate times in the consumer journey? If technology does not allow for third parties to follow users as they browse the Web, then how adequately will advertisers be able to track the frequency of ads shown to a single user?

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