Dating Your Product

When you log on to Zoom, most people are not thinking about settings or how buttons feel where they are. They're thinking about meeting someone new, making a good impression, and building relationships.

 Some of the best product designers don't design nitty-gritty elements. Instead, they talk about the emotional journey of a user. 

Great dates don't talk about their hobbies or where they went to college. Instead, they make the other person feel seen. That might mean expressing curiosity in someone's experience growing up in a small town, or gratitude that they chose a restaurant close to you.