Place your biggest bet on a focused strategy and iterate

Never hedge your bets as a company – if you have two paths, you have no paths. You have limited resources, don’t lower your ceiling with two allocations. Don’t split bets. Always have ambitious and idealistic goals that are balanced with reasonable accountability

Do you want to be more like Amazon or Apple?

Design and innovation are directly influenced by the architecture of your organization, it’s important to know your identity

Amazon: Decentralized with an innovation focus

Apple: Centralized with a design focus