Business Play - The Imagination Games

But reimagination is not so simple if you already have a highly successful business model. We become prisoners of the mental models that underpin our past success. In fact, Martin Reeves found in dealing with businesses that you can’t really stretch your strategy unless you stretch your mind.

Now play is of course a great way of stretching your mind. Reeves is not suggesting literally that executives huddle around a conference table with a big pile of Lego bricks, for example; instead he’s created a series of imagination games to help executives to stretch their thinking.