Ownership of a Lens profile is represented by an NFT, which is the key primitive of the whole network. “Composable, non-custodial, and permissionless, these dynamic NFTs contain the history of all posts, mirrors, comments, and other content you generate,” the post explains. 

Individual pieces of content will also be collectable , which means they will also be tradeable.

When a piece of content is “mirrored” it’s possible for the person who shared it to earn a cut if their Mirror yields a sale.

If a profile gets big enough and wants to start managing its community, it can be turned into a DAO

The announcement says that “the purpose of the Lens Protocol is to empower creators to own the links between themselves and their community, forming a fully composable, decentralized social graph.”