Admiration

We imitate the habits of three groups:

• The close. Proximity has a powerful and impressive effect on the way we behave.
• The many. We feel the pressure to comply with the rules of the groups we're part of. Being accepted is the greatest reward...

No one is impressed with your possessions as much as you are.

People tend to want wealth to signal to others that they want to be liked and admired. But in reality, those other people often bypass admiring you, not because they don’t think wealth is admirable, but because t...

Relatedness covers our desire to connect and interact with other people. People are more motivated to take action when they're seen as pro-social.

Creating a sense of relatedness means ensuring people build connections with each other. It also means making...