Rosenthal did the Pygmalion study in a school.
At the start of the school year, a group of elementary school teachers were told that their new pupils were very talented, while they were really random average students.
By the end of the year, the students that were described as more talented had significantly increased their performance compared to the rest of the class.
Rosenthal concluded that when "we expect certain behaviours of others we are likely to act in ways that make the expected behaviour more likely to occur."
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The Pygmalion Effect = high expectations lead to improved performance.
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