Lawrence Levy Joins Pixar - Deepstash

Lawrence Levy Joins Pixar

  • Lawrence Levy received a call from Steve Jobs to become Pixar’s CFO and to lead it towards an IPO.
  • Jobs initially bought Pixar to make it a hardware company, but realized that that’s not what it was — it was an animation movie/entertainment company.
  • Lawrence struggles to understand the business and industry, as the entertainment industry is fully controlled by Hollywood.
  • Pixar and Disney have a deal: Disney pays for production, marketing, and distribution costs for the first 3 movies, but also receives 90% of its revenues.
  • Lawrence and Steve come up with a 4 step plan to make the company a success.


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