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Lawrence Levy Joins Pixar

  • Lawrence Levy received a call from Steve Jobs to become Pixar’s CFO and to lead it towards an IPO.
  • Jobs initially bought Pixar to make it a hardware company, but realized that that’s not what it was — it was an animation movie/entertainment company.
  • Lawrence struggles to understand the business and industry, as the entertainment industry is fully controlled by Hollywood.
  • Pixar and Disney have a deal: Disney pays for production, marketing, and distribution costs for the first 3 movies, but also receives 90% of its revenues.
  • Lawrence and Steve come up with a 4 step plan to make the company a success.

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MORE IDEAS ON THIS

LAWRENCE LEVY

“The Middle Way is about finding harmony between the structure that helps us function and the fluidity that opens us up to experience more ease, richness, and connection in our lives”

LAWRENCE LEVY

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119 reads

Pixar's Business Model

  • Melding business realities with creative priorities was always integral to Pixar’s collaboration and business model.
  • Pixar’s successful process relied much on the relentless critique of each other’s work, and the willingness to put aside ego enough t...

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40 reads

JOHN LASSETER

Story comes first. Great graphics will keep us entertained for a couple of minutes, it is story that holds us in our seats.

JOHN LASSETER

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265 reads

LAWRENCE LEVY

“The problem with success, even a little success, is that it changes you. You are no longer walking along the same precipice that drove you to do great work in the first place. Now you have something to defend: a reputation, money in the bank, a brand, real customer ex...

LAWRENCE LEVY

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50 reads

Pixar's IPO

Pixar's IPO

  • Steve Jobs first became a billionaire from the Pixar IPO
  • When going public for their IPO, investment bankers examined every aspect of the company, its history, assets, debts, products, profits, markets, distribution channels, management team, competition, and anyth...

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33 reads

Four Pillars of the Pixar Business Plan

Four Pillars of the Pixar Business Plan

As developed by Lawrence Levy and Steve Jobs

  • Increase Pixar’s share of film profits to at least 50%. (4 times increase of the current deal with Disney at that time)
  • Raise money to finance their own films. At least 75 million dollars to pay for ...

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39 reads

Successful Launch Of The First Movie — Toy Story

Successful Launch Of The First Movie — Toy Story

Toy Story comes out after 5+ years in production — it’s super hard to make animations back then as you need to think of every single detail and animate it and then put it back on film for the cinemas. It is a massive hit and becomes the 3rd top grossing animation of all time.

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36 reads

The Capacity To Affect Change

Factors that determine one’s capacity to affect change:

  • Leverage (bargaining power or strength)
  • Negotiation

Tactics you employ to extract the best terms you can, given your leverage:

  • How you put the leve...

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44 reads

LAWRENCE LEVY

“It is easy to lose ourselves in corporate imperatives, to feel we are beholden to forces that might not be aligned with our personal aspirations and priorities, or with how we wish to give expression to our lives.”

LAWRENCE LEVY

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142 reads

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karlabro

Maintenance engineer

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The Competency Trap

The Competency Trap

The company having the original PC technology back in the 70s was Xerox. This was a time when their photocopiers were a worldwide hit, and even their brand name ‘Xerox’ was used as a verb. They had a research centre to develop new technologies, where they invented the PC (similar to what we see e...

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