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Content marketing history
In the early days of modern content marketing (2008/2009), the content approach to marketing found fertile soil.
The old content marketing was found in loyalty magazines, employee engagement magazines, and content on how to use innovative products, such as Jell-O's recipe book.
In the early 2000s, content marketing became a continued strategic business function. The trigger was the expansion of Web 1.0 technology - web search.
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How blockchain fits into content marketing
Blockchain technology enables these new decentralized capabilities for new customer experiences and supports direct peer-to-peer transactions without a centralized service provider.
Decentralized content, marketing, and advertising will change the digital relationsh...
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81 reads
Web 3.0 opportunities for content marketers
Web 3.0 technologies will impact the way consumers experience, consume, transact, and behave. But it is very early days.
Web 3.0's first iterations are about how people gain and share content, join virtual communities and create customer experiences.
In marketing, we ...
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74 reads
Web 3.0 isn’t new - it's just time
Early concepts of the metaverse date back to the early 2000s. The marketing hype around virtual currencies goes back to 1999 with Beenz and Flooz.
- Beenz positioned itself as "the web's currency". The site paid people in Beenz for viewing ads or signin...
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84 reads
Tomorrow’s content marketing and Web 3.0
The early days of Web 1.0 were all about FINDING pages, blog posts, and downloads of documents, meaning marketers needed to focus on publishing content.
Web 2.0 pushed marketers to create responsive (and contextual) approaches so that customers cou...
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74 reads
Tokenized CX is just content marketing evolved
Marketers may soon be able to issue "tokens" (or smart contracts) powered by blockchain technology to enable more automated, secure, and trusted customer experiences.
These tokens can enable any transaction involving digital artefacts (including ads, downloadable assets, su...
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61 reads
CURATED FROM
How Content Marketing Fits Into Web 3.0 (You Might Be Surprised)
contentmarketinginstitute.com
6 ideas
·515 reads
CURATED BY
For every question, there is an answer. For every problem, there is a solution. For everything else, there is an explanation.
Web3 and content marketing as a business strategy.
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