In the early days of modern content marketing (2008/2009), the content approach to marketing found fertile soil.
The old content marketing was found in loyalty magazines, employee engagement magazines, and content on how to use innovative products, such as Jell-O's recipe book.
In the early 2000s, content marketing became a continued strategic business function. The trigger was the expansion of Web 1.0 technology - web search.
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Web 3.0 technologies will impact the way consumers experience, consume, transact, and behave. But it is very early days.
Web 3.0's first iterations are about how people gain and share content, join virtual communities and create customer experiences.
In marketing, we ...
Blockchain technology enables these new decentralized capabilities for new customer experiences and supports direct peer-to-peer transactions without a centralized service provider.
Decentralized content, marketing, and advertising will change the digital relationsh...
Early concepts of the metaverse date back to the early 2000s. The marketing hype around virtual currencies goes back to 1999 with Beenz and Flooz.
The early days of Web 1.0 were all about FINDING pages, blog posts, and downloads of documents, meaning marketers needed to focus on publishing content.
Web 2.0 pushed marketers to create responsive (and contextual) approaches so that customers cou...
Marketers may soon be able to issue "tokens" (or smart contracts) powered by blockchain technology to enable more automated, secure, and trusted customer experiences.
These tokens can enable any transaction involving digital artefacts (including ads, downloadable assets, su...
For every question, there is an answer. For every problem, there is a solution. For everything else, there is an explanation.
Web3 and content marketing as a business strategy.
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