Web 3.0 opportunities for content marketers

Web 3.0 technologies will impact the way consumers experience, consume, transact, and behave. But it is very early days.

Web 3.0's first iterations are about how people gain and share content, join virtual communities and create customer experiences.

In marketing, we may see the introduction of immersive participation and intelligent peer-to-peer transactions with a shift in allowing consumers to control their personal data.

This means content-driven marketing experiences might evolve to where consumers control the connection. Retaining the relationship would require delivering great value.