Tokenized CX is just content marketing evolved
Marketers may soon be able to issue "tokens" (or smart contracts) powered by blockchain technology to enable more automated, secure, and trusted customer experiences.
These tokens can enable any transaction involving digital artefacts (including ads, downloadable assets, subscriptions, or access to communities) and empower consumers to help shape their experience.
They also enable marketers to develop more creative content and marketing experiences, meaning the scope is largely a content marketing approach.
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How Content Marketing Fits Into Web 3.0 (You Might Be Surprised)
contentmarketinginstitute.com
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