Tomorrow’s content marketing and Web 3.0
The early days of Web 1.0 were all about FINDING pages, blog posts, and downloads of documents, meaning marketers needed to focus on publishing content.
Web 2.0 pushed marketers to create responsive (and contextual) approaches so that customers could EXPERIENCE something better. But along the way, the focus shifted from creating findable content to finding intent signals that marketers used.
As data becomes more precious, things will change again. If it continues to develop as expected, the promise of marketing in Web3.0 is to help customers CREATE something better.
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How Content Marketing Fits Into Web 3.0 (You Might Be Surprised)
contentmarketinginstitute.com
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Web3 and content marketing as a business strategy.
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