Mindfulness is a $4bn industry

The presentation of mindfulness is packaged in a friendly way that is warmly received in popular culture. It has then also become a useful tool for those who favor neoliberalism.

Neoliberal ideology holds that all decisions about how society is run should be left to the workings of the marketplace. When mindfulness is mastered in a neoliberal society, it helps you to survive in capitalism, by keeping your attention focussed on the present without judging it.

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