However, syndication of content in a blockchain world is not easy, primarily because of the financialization of content platforms. In a nutshell, you have to pay to play — and not just publishers, but readers too. Commenting on or “liking” a blog post that lives on a blockchain requires an addition to the blockchain, which costs money (“gas fees” in Ethereum).
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Gas is a unit that measures the amount of computational effort that it will take to execute certain operations. Each and every line of code in an Ethereum smart contract requires a certain amount of gas to be executed.
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When mulling over multiple choices, the quality of any option cannot be assessed in isolation from its alternatives. The price you pay (or the sacrifice you make, or the benefits you give up) for doing what you’ve chosen to do instead of doing something else is the opportunity cost.
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