Basic Attention Token (BAT)
It is a token for the decentralized ad exchange. BAT connects advertisers, publishers, and users, creating a new, efficient marketplace.
The token is based on Ethereum technology, an open-source, blockchain-based distributed computing platform with smart contracts. The token is derived from – or denominated by – user attention. User attention is anonymously monitored in the Brave browser and publishers are rewarded accordingly with BATs. Users also get a share of BATs for participating.
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
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Tracking attention in the browser
User attention is anonymously monitored in the Brave browser, a fast open source, privacy-focused browser that blocks invasive ads and trackers, and contains a ledger system that anonymously measures user attention aggregate to accurately reward publishers.
Brave cuts out all third-party t...
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