The Sinker: Make the Message Last, Inspire Sharing
1. The Sinker is that singular, powerful, lasting memory that makes a piece stick with you.
2. Your job as creator isn't to deliver only one of these potential hits, but to strike those chords again and again throughout your content, then remind the reader/viewer/listener at the end.
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CURATED FROM
Hook, Line, and Sinker: A Model for Crafting Successful, Viral Content - SparkToro
sparktoro.com
4 ideas
·372 reads
IDEAS CURATED BY
Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.
A simple framework to drive your long-term content marketing efforts.
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