Hook, Line, and Sinker: A Model for Crafting Successful, Viral Content - SparkToro - Deepstash
Ultimate Guide to Reducing Churn

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Ultimate Guide to Reducing Churn

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The Hook, Line, And Sinker Framework

The Hook, Line, And Sinker Framework

Hook: Grab attention.

Line: Deliver on the promise.

Sinker: Make the content resonate.


167 reads

The Hook: Grab Attention, Make a Promise

The Hook: Grab Attention, Make a Promise

1. The first few bits of consumable content in a piece are there not to deliver information but to make a promise of what's to come.

2. Can sometimes be mistaken for "clickbait," and if the subsequent content doesn't deliver on the promise made, or delivers in a subpar fashion, that's a reasonable charge to level.


71 reads

The Line: Deliver on the Promise, Trigger Emotions

The Line: Deliver on the Promise, Trigger Emotions

1. The Line's purpose is to satisfy the curiosity created by your headline/preview.

2. You're producing the meat-a story, an explanation, a dataset, a visual series-that quenches the visitor's thirst for knowledge, entertainment, distraction, or resolution. The key is to do this in a way that triggers an emotional response.


59 reads

The Sinker: Make the Message Last, Inspire Sharing

The Sinker: Make the Message Last, Inspire Sharing

1. The Sinker is that singular, powerful, lasting memory that makes a piece stick with you.

2. Your job as creator isn't to deliver only one of these potential hits, but to strike those chords again and again throughout your content, then remind the reader/viewer/listener at the end.


62 reads



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