Describing “What” and Not “Why”: Focus on The Users’ Goal

Often, teams approach the content of signup screens and onboarding elements as a low priority. It’s usually focused on product features rather than communicating the benefits of these features. 

Every word in the entire customer onboarding process is an opportunity to speak to users’ needs and desires. This is the ultimate motivation — show users how the product can help improve their lives.

Use content to amplify the solution to their current pain points, calm their anxieties, and help them to overcome their existing habits.