The Power of Stories
As a species, we are hardwired for narrative: stories help us understand the world around us, empathize with others, analyze the past, and make decisions for the future.
When you want someone to make a decision in your favor, whether it’s to purchase a product, collaborate with you, or simply to agree with your point of view, invoking their imagination can be a powerful trigger.
Examples:
- Just imagine how things will be in six months’ time once you have implemented this.
- Just imagine the look on your kids’ faces when they see you achieve this.
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