Log In

Learn more about communication with this collection

Business Writing

How to write clearly and concisely

How to use proper grammar and punctuation

How to structure a business document

Discover 62 similar ideas in

Business Writing

It takes just

8 mins to read

How Would You Feel If?

Nothing motivates us more than losing what we already own. So paint for your listener a future scenario so that you can trigger in him the proper emotions.

Examples:

How would you feel if your competition passed you? (the “loss aversion” trigger)
How would you feel if this decision led to your promotion? (the “if-success” trigger; “loss aversion” in absentia).

663

5.28K reads

MORE IDEAS ON THIS

Two Types of People

If you want to prompt a near-instant decision, then frame the options within the “two types of people” narrative.

There are two types of people in this world: those who leave their personal financial success in the hands of their employers and those who take full responsibility and...

650

4.44K reads

Just Out of Curiosity

Sometimes, people say “no” – and are adamant about not changing their minds. Don't give up, try another magic combo.

Examples

Just out of curiosity, what is it specifically you need some time to think about?
Just out of curiosity, what is it that’s stopping y...

678

5.12K reads

“There are two types of people in this world: those who resist change in favor of nostalgia and those who move with the times and create a better future.”

“Using words that talk straight to the part of the brain that is free from maybes and responds on reflex gives you a fair advantage in conversation and can result in you getting your own way more often.”

PHIL JONES

630

10.1K reads

Keep It Simple

For many people, there is a common urge to dig into the details—especially for those that consider themselves experts on a particular topic.

Especially for those selling technical products or services, big-ticket items, or intangibles—the urge to dive right into details is strong. Howe...

663

5.68K reads

The Power of Stories

As a species, we are hardwired for narrative: stories help us understand the world around us, empathize with others, analyze the past, and make decisions for the future.

When you want someone to make a decision in your favor, whether it’s to purchase a product, collaborate with yo...

738

6.88K reads

What Do You Know?

All people think they know best – that’s how we’re built to think. And if you want to steer a conversation in a certain direction, you have to have control over it.

A great way to achieve this is by moving the other person’s position “from one of certainty to one of doubt.”

668

5.64K reads

Use Magic Words

Magic words are sets of words that talk straight to the subconscious brain. The subconscious brain is a powerful tool in decision-making because it is preprogrammed through our conditioning to make decisions without overanalyzing them.

Your aim shouldn’...

647

8.23K reads

The Good News

Even if the good news follows after the worst news, they always tend to bring some relief.

The formula is even more powerful if there is no bad news. Everybody wants some positivity in his/her life, and “The good news is…” is the magic word to infuse it!

612

4.88K reads

You Have Three Options

When it comes to decision-making, we are notoriously susceptible to being fooled by both our emotions and our reason. We also tend to suffer from analysis paralysis when we have to choose from a number of options.

A good way to take control over situati...

639

4.94K reads

CURATED FROM